Email, LinkedIn or phone?
Choosing the right channel makes your message land better. Here's what each one is best for, with a simple rule of thumb: when in doubt, match the channel they used to contact you.
Best for: Formal messages and anything with attachments — applications, follow-ups, accepting or declining offers, resignations.
- Use a clear subject line so it's easy to find later.
- Keep the body short; put detail in attachments.
- Best when you have someone's email address and want a written record.
Try: Email subject lines
LinkedIn message
Best for: Reaching out to recruiters, introducing yourself, or replying to an InMail when you don't have an email address.
- Lead with your purpose — space is tight.
- Keep it shorter than an email; a few sentences.
- Great for networking and staying on a recruiter's radar.
Phone call
Best for: Time-sensitive situations, returning a recruiter's call, or when a quick conversation beats a back-and-forth.
- Have a few notes in front of you before you dial.
- If they don't answer, leave a short, clear voicemail.
- Follow up by email afterwards to confirm anything agreed.
Text / SMS
Best for: Brief, casual confirmations when a recruiter has texted you first — confirming a time or saying you're on your way.
- Keep it to one short, polite line.
- Match the channel they used to contact you.
- For anything formal, switch to email.
Frequently asked questions
Should I email or call about a job application?
Email is usually best — it's less intrusive and gives a written record. Call when the matter is time-sensitive or the ad invites a call.
Is it okay to message a recruiter on LinkedIn instead of emailing?
Yes. If you don't have their email, a short, specific LinkedIn message is a good way to reach a recruiter.
When should I avoid texting?
Keep texts for brief confirmations when the recruiter texted first. For applications, offers or anything formal, use email.
What if I'm not sure which to use?
Match the channel they used to contact you. If they emailed, reply by email; if they called, a call or a follow-up email both work.