A referral is when someone who works at a company recommends you for a role internally — often flagging your application to recruiters. It's different from a reference, where someone vouches for you later in the process. This guide is about referrals; for the other kind, see our guide to asking for a reference.
Ask the right person, the right way
Start with people who know your work — a former colleague or manager is ideal. The closer the relationship, the more comfortable the ask. Whoever you choose, be specific about the role and make it easy for them.
A close former colleague
With someone you worked closely with, you can be warm and direct. Name the role, attach your CV, and give them an easy out.
Hi Alex, hope you're well! I'm applying for the Account Manager role at Acme and saw you're connected there. Since we worked closely together, would you feel comfortable referring me, or pointing me to the right person? I've attached my CV — no worries at all if it's tricky. Thanks so much, Sam
A looser contact
If you don't know the person well, acknowledge the distance, keep it low-pressure, and make it genuinely easy to decline.
Hi Alex, I hope this finds you well. We haven't spoken in a while, but I noticed you're at Acme — I'm applying for the Account Manager role there. Would you be open to referring me, or sharing any insight on the team? Totally understand if you'd rather not. Thanks, Sam
Make it easy to say yes
Attach a tailored CV and a link to the role, give one line on why you're a fit, and offer to draft anything they need. The easier you make it, the more likely they'll help — and always thank them, whatever they decide.
Key takeaways
- A referral is an internal recommendation; a reference vouches for you later
- Ask people who know your work
- Be specific about the role and attach your CV
- Always give them an easy way to say no
Ask for a referral
Pick how you know them, add a few details, and copy a polite request.
Open the referral request generator